Korda Records is a Minneapolis based record label cooperative launched in 2012 by Allison LaBonne (Typsy Panthre, The Starfolk, The Owls), David Schelzel (The Ocean Blue), Brian Tighe (The Starfolk, The Hang Ups, The Owls) and the Legendary Jim Ruiz (Jim Ruiz Set). Korda (n. Swedish chord) is comprised of a close knit group of friends who love each others’ music, and want to help each others’ music reach more people who will love it too.
“We’ve been doing this a long time and been through just about everything in the music business. We have a lot of records among us, on both major and indie labels. We’ve toured extensively, done lots of music videos, films, licensing. We’re at a point now where we want to simplify, and do things on a more direct and friendly level,” says David Schelzel.
The founders all live in Minneapolis and have deep roots there. “I’ve lived here my whole life,” says Allison LaBonne, “and I love the ease and beauty of Minneapolis. It is extremely bike-friendly with quick access to lakes and greenery, and distinct seasonal change that is stunningly gorgeous. The long, dark winters provide enforced introversion for creative types; so we have a vibrant arts scene.”
Korda Records is also a response to the changing music climate. “The way we make and release music has changed so much during our careers. We wanted to work together and find the best way to do music in this new model.” says Brian Tighe.
In the Summer of 2012 the friends had four bands among them (Typsy Panthre, Jim Ruiz Set, The Starfolk and The Ocean Blue) all finishing up new records and none were sure how they’d go about releasing the records. So they decided to pool their resources and work together.
“We have four new albums lined up for release. They are all so different and that’s great.” says Jim Ruiz.
They believe there’s also a commonality springing from their longtime friendship and association.
“We’ve been involved in each others’ lives and music for years. We’ve shared our influences, learned from each other, collaborated, and watched each other develop and evolve. It’s like we’ve grown up together, musically.” says LaBonne.
For the love of Minneapolis: Jim Ruiz’s ode circa 1995